Kia asked us to create experiential activations focused on product design with the goal of showcasing new features of the Kia Cadenza.
Our first activation was Great Performers. We used a one of a kind 180° rig of HD cameras, triggered at the will of our participants, in order to generate an exclusive branded gif that can be retrieved at the end of the experience.
For the Music Now event, we collaborated with musicians Chargaux and transformed the Kia Cadenza into a musical instrument, where each guest was encouraged to touch the car at specific points to activate different stems of the same song.
For the Inspired Design event, we interviewed artists and designers in order to create an AR activation that highlights new design features of the car.