category: advertising

BRAND CHALLENGE

Kia asked us to amplify the design of their KIA Cadenza using sound as the medium, and the medium as the message. 

OUR SOLUTION

We collaborated with musicians Chargaux and transformed the Kia Cadenza into a musical instrument, where each guest was encouraged to touch the car at specific points to activate different stems of the same song. This allowed for total interaction with the car, understanding its features by creating music in real time. 

https://vimeo.com/577776394