category: advertising

THE ASK:

The Points Guy is a travel and lifestyle media platform that educates its audience on maximizing travel experiences while minimizing spending, curated and led by its CEO Brian Kelly. TPG came to us with the ask to translate Brian’s travels into an audio reactive environment.

THE CONCEPT:

We created a musical journey that unfolds across Morocco, India, Iceland and Mexico City.  Audio-reactive projection mapped visuals corresponded to each destination, meaning the mood, look and feel of the space shifted every 30 minutes. The party culminated with a performance by the Grammy nominated hip-hop artist – Lil Uzi Vert.