category: advertising

ASK: Create an AR retail experience in a world that embodies the product’s design and brand values.

EXPERIENCE: We took over a two story house in Harajuku, Tokyo for two months, built a physical world inspired by SK-II and filled with augmented reality activations that are a direct representation of brand, its story and the power of youth. This included 4 SK-II apps and an augmented reality invite.

ROLE: Associate Creative Director. Responsible for concepts, execution, managing a team of creatives, motion designers and technologists.