ASK: Samsung approached Fake Love with the task of creating an experience that will showcase the power of the Samsung Galaxy Note 9 Pen.
EXPERIENCE: We created an infinity booth in which our guests are immersed into the world of 4 different visual states, conceived by my team and executed by our audience. To accompany the mirrored booth, we created an app that serves as a canvas onto which our guests can draw in 4 different styles. Their creations echo into infinity and create ample opportunity for a photo moment.
ROLE: I was the Associate Creative Director on this project and was involved in every stage from concept and prototyping to execution of the project.