ASK: Dropbox approached us with the ask of creating an activation for Dropbox Paper at the TED Conference in Vancouver and, by doing so – help our guests experience FLOW as an immersive mental state of complete clarity and focus.

EXPERIENCE: We created a “mad libs” experience that encourages our guests to fill in the blanks on an exterior wall and, by doing so, trigger an LED infinity room  they can step into only to realize their actions have produced a number of associations that fill up the room.

LAUNCH: April 12th, 2019

ROLE: Associate Creative Director