category: advertising

THE ASK: Red Bull Music Festival and Google Zoo approached Fake Love with the task of creating a series of augmented reality prototypes that showcase the capabilities of AR at the time. How could AR be utilized for the Red Bull Music Festival in Tokyo in one of its future iterations?

CONCEPT:  We’ll transform Tokyo into a musical instrument by taking existing shapes in public places and creating  instruments in their image. Eg. a manhole becomes an AR turntable, a fence becomes a series of AR strings, subway tiles transform into a pads of a drum machine, ventilation grates transform into AR speakers, etc. All of these touchpoints become points of interaction throughout the city, consolidated into an app that guides guests towards the RBMF.

ROLE: Creative Director

NOTE: Illustrations on the right. Please contact me for prototype examples.