category: advertising

THE ASK: My team was commissioned to concept, design and fabricate a physical yet interactive sculptural item that embodies PepsiCo’s tagline “Faster, Stronger, Better.”

THE RESULT:  A 3D printed rotating sculpture with multiple layers of semi-glossed spray paint, resting on a lightly stained white oak wooden base complete with machined typography. It draws inspiration from sans serif typography and glitch art. The stretched out nature of each word represents motion and speaks to the dynamic efforts PepsiCo has undertaken since it moved forward in this direction.

ROLE: Creative Director