category: advertising

THE ASK: Concept, design, launch and produce a Global Marketing Awards virtual experience dedicated to PepsiCo’s creative efforts in 2020.

THE RESULT: Development of a brand new visual identity system, 9 interactive 100% sustainable trophies with custom packaging, 2 websites, 10 animations, 4 videos, 10 stage design templates, digital overlays, 4 copy narratives and a 60 minute virtual experience complete with Serena Williams, Shakira, Lionel Messi, John Cena and…wait for it… Chester Cheetah! 🙂

ROLE: Creative Director