category: personal
client: World Wildlife Fund

PROBLEM: How can we entice a sense of empathy for endangered animals that are being hunted and killed?

SOLUTION:¬†Virtual Reality goggles are considered to be empathy devices so let’s put that notion to the test and encourage our audience to step into the shoes of someone else. In this case, through creation of VR content, I am placing people in the role of an animal hunted by poachers, enticing¬†empathy towards endangered animals and prompting prompting people to action, change of beliefs and donations to the World Wildlife Fund.