category: advertising

THE ASK: PepsiCo’s largest renewal pitch for Little Caesars x NBA, supported by Pepsi & MTN Dew. Ensure customer retention for a period of 10 years.

THE RESULT: Won the pitch after a 9 month process, supported by three big ideas that span over the course of 5 years, ensuring NBA partnerships with Zach LaVine and the 3PT competition, AR scavenger hunts with MTN Dew, an online delivery game, custom LTO’s, Pepsi’s in-store takeover – all culminating in a physical experience at MotorCity Casinos in Detroit.

ROLE: Creative Director